As part of a long-running campaign to pressure Durham University to sell its shares in companies operating in South Africa, in the autumn of 1974 Durham Students Union asked Junior Common Rooms at all the university’s constituent colleges to discuss and vote on the issue. This poster, asking students to vote for disinvestment, echoes an iconic first world war army recruitment poster. At the subsequent meetings, over 63% of students who voted supported the disinvestment campaign.